Privacy Policy

Introduction

GameGuard: Parent's Gaming Compass ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data when you visit our site at gamediagnostic.pro and interact with our services.

We are based in Manchester, England, United Kingdom, and we comply with the General Data Protection Regulation (GDPR) and all applicable UK data protection laws. Please read this policy carefully. If you do not agree with our practices, please do not use our site.

Data We Collect

We collect personal data in the following ways:

• Contact Forms and Inquiries: When you submit a contact form, email us, or request information about our gaming guides and safety resources, we collect your name, email address, and any message content you provide.
• Diagnostic Questionnaires: Our "Safety Diagnosis" tool may ask you to answer questions about your child's gaming preferences and learning style to provide tailored game recommendations. We collect the responses you voluntarily provide.
• Website Usage Data: We may use analytics tools to collect information about how you interact with our site, including pages visited, time spent, referral source, device type, and browser information. This data is typically collected via cookies and similar tracking technologies.
• Cookies and Similar Technologies: We use cookies (small text files stored on your device) to remember your preferences, improve site functionality, and understand user behaviour. This may include session cookies (temporary) and persistent cookies (longer-lasting).
• Automatically Collected Information: When you visit our site, we automatically collect your IP address, browser type, operating system, and approximate location (country/region level).

How We Use Your Data

We use the personal data we collect for the following purposes:

• To respond to your inquiries and provide customer support.
• To deliver personalised game recommendations through our Safety Diagnosis tool.
• To improve and optimise our website, content, and user experience.
• To analyse site usage patterns and measure the effectiveness of our informational resources.
• To send you updates or newsletters (only if you have opted in).
• To comply with legal obligations and protect against fraud or misuse.
• To understand parent concerns and refine our vetting methodology for games and safety criteria.

Legal Basis for Processing

Under GDPR, we process your personal data on the following legal bases:

• Consent: Where you have explicitly consented to data collection (e.g., subscribing to a newsletter or using our diagnostic tool).
• Contractual Necessity: Where processing is necessary to provide the services you request (e.g., responding to contact inquiries).
• Legitimate Interests: Where we have a legitimate business interest in processing your data, such as improving our site, understanding user needs, and enhancing our gaming safety guidance—balanced against your rights and expectations.
• Legal Obligation: Where we are required by law to process or retain your data.

Sharing Your Data

We do not sell, rent, or lease your personal data to third parties. However, we may share your information in the following limited circumstances:

• Service Providers: We may engage third-party service providers (such as hosting providers, email delivery services, and analytics platforms) to help us operate our website and deliver our services. These providers are contractually obligated to use your data only as necessary to provide services to us and to maintain confidentiality.
• Legal Compliance: We may disclose your data if required by law, court order, or government request, or to protect our legal rights and the safety of our users.
• Business Transfers: If GameGuard is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will provide notice before your data becomes subject to a different privacy policy.

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected or as required by law:

• Contact form submissions and inquiry data are retained for up to 2 years to handle follow-up questions and improve our services.
• Diagnostic questionnaire responses are retained for up to 1 year to help us refine our game vetting methodology and safety criteria.
• Analytics and usage data are typically retained for up to 12 months.
• Cookies are retained according to their type: session cookies are deleted when you close your browser; persistent cookies may remain for up to 2 years unless you delete them.
• If you unsubscribe from communications, we retain your email address on a suppression list to honour your preference.

Cookies and Tracking Technologies

Our site uses cookies and similar technologies to enhance your experience:

• Essential Cookies: These are necessary for basic site functionality and security. They cannot be disabled.
• Performance Cookies: These help us understand how visitors use our site and identify areas for improvement. They do not identify you personally.
• Preference Cookies: These remember your choices (e.g., language or theme preferences) to personalise your experience.
• Analytics Cookies: We may use analytics tools to track aggregate user behaviour and site performance.

Most browsers allow you to refuse cookies or alert you when a cookie is being set. Please refer to your browser's help section for instructions. Note that disabling cookies may affect some site functionality.

Your Rights Under GDPR

As a data subject in the United Kingdom, you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your data in certain circumstances (the "right to be forgotten").
• Right to Restrict Processing: You can ask us to limit how we use your data.
• Right to Data Portability: You can request your data in a structured, commonly used format and have it transferred to another organisation.
• Right to Object: You can object to certain types of processing, including direct marketing and processing based on legitimate interests.
• Right to Withdraw Consent: If we process your data based on consent, you can withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

Children's Privacy

Our site is designed for parents and guardians aged 35–55 seeking gaming guidance for their children. We do not knowingly collect personal data directly from children under 13. If we become aware that we have collected data from a child under 13 without parental consent, we will delete it promptly. Parents who believe their child has provided us with information should contact us immediately.

International Data Transfers

Our site is hosted and operated in the United Kingdom. If we transfer your data outside the UK or EU, we will do so only with appropriate safeguards in place, such as Standard Contractual Clauses or adequacy decisions, to ensure your data remains protected under GDPR.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encryption, secure server infrastructure, and access controls. However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Third-Party Links

Our site may contain links to third-party websites, including gaming platforms, publisher sites, and educational resources. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our site and updating the "Last Updated" date. Your continued use of our site following such notification constitutes your acceptance of the updated policy.

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